The journey began when BLP By Lizzie Parra faced a setback in Thailand: despite being filed under the Madrid Protocol in 2022, the Thai Trademark Office issued a provisional refusal, putting the brand’s protection at risk and requiring a well-constructed legal response. At this critical stage, K-CASE Lawyer stepped in to navigate the challenge and steer the process toward a successful outcome.

To address this, K-CASE Lawyer undertook an extensive and meticulous effort: conducting a point-by-point legal analysis of the examiner’s objections, benchmarking relevant precedents, and formulating a robust argument tailored to Thailand’s trademark examination practices. K-CASE Lawyer coordinated closely with the BLP Team throughout the process, refining each submission to ensure clarity, compliance, and strategic strength. The depth of preparation paid off—after a rigorous review, the Thai Trademark Office accepted our arguments, and the trademark is now officially registered at the end of 2025.

We congratulate BLP on this important milestone and are pleased to have supported the strengthening of its brand protection and regional market presence.